Federica Sterpone has always been fascinated by the concept of organisation. She studied Japanese and spent long periods in Japan, arguably the most organised country in the world. Following this, she worked for almost a decade at Well Com Agency in Alba, a company focused on organising wine events. Responsible for the marketing of the family-run estate in Barolo, she still finds time to combine this with her knack for organising events. And, last but not least, as a mother of two fantastic kids the organisation of the daily life of her family is her most demanding performance!